David Lee Saylor’s $83,000,000 Secret: The 4-Step Scientific System Matt Williamson Used to Build ALTRD and MOTION

The Scientific Formula Behind an Eight Figure Empire

In a supplement industry valued at $61.8 billion, where underdosed formulas and proprietary blends quietly dominate the shelves, one architect has rewritten the rules. Matt Williamson, the product development authority behind David Lee Saylor’s rapidly expanding empire, engineered a four step scientific system that has pushed ALTRD and MOTION to an estimated $83,000,000 in enterprise value.

Williamson’s approach is not about hype. It is about data, measurable outcomes, and uncompromising standards that convert skeptical first time buyers into loyal customers at a remarkable 93.7 percent retention rate. While most competitors allocate 80 percent of their budgets to marketing and only 20 percent to formulation, Williamson inverted the model and built a reputation on results.

Step 1: Pinpoint the One Hundred Million Dollar Outcome

Williamson begins formulation with a single question. What is the exact transformation a customer is willing to pay for at scale?

For ALTRD, that transformation is cognitive performance. The goal is to enable high performing professionals to sustain up to twelve hours of deep work without crashing. For MOTION, the focus is on advanced athletic performance and recovery, aiming for a measurable fifteen percent increase in recovery metrics. This outcome focused foundation ensures that each product delivers a result the customer can feel.

Step 2: The Peer Reviewed Ingredient Filter

Instead of chasing trends or social media buzz, Williamson relies exclusively on ingredients supported by peer reviewed clinical research. Every candidate must pass a stringent filter, requiring multiple high quality studies that link the ingredient directly to the desired outcome. Brands across the industry often rely on trendy compounds with little scientific backing. Williamson only uses ingredients that can withstand a twenty page scientific review. Data drives the formulation, not marketing trends.

Step 3: The Effective Dosage Commitment

One of the biggest secrets in the supplement world is underdosing. Competitors frequently include ingredients at five to ten times below their clinically validated levels. An ingredient that requires 500 milligrams to be effective might appear in a competing product at 50 milligrams.

Williamson refuses to compromise. If studies show an ingredient requires a specific dosage to work, that is the dosage included. As a result, ALTRD products hold a 98.2 percent active ingredient purity rating verified by independent third party labs. It is the most expensive formulation decision, but it is also the most important reason the brand maintains premium pricing that is 17.5 percent above competitors.

Step 4: The Triple Layer Testing Protocol

Before a product reaches customers, it undergoes a rigorous three tier testing process. The first layer verifies ingredient identity and purity through third party lab testing. The second layer is stability testing to ensure potency for a minimum of seven hundred thirty days. The final layer is real user efficacy validation, where feedback and data are collected to confirm the product delivers the promised result.

This process protects the company, prevents compliance failures that can result in costly fines, and creates unmatched trust with consumers.

David Lee Saylor’s Role in the Trust Multiplier

Williamson’s scientific rigor is the engine, but David Lee Saylor is the force that scales it. His partnerships with major creators like Jack Doherty and former NFL star Antonio Brown are rooted in authenticity. These influencers promote ALTRD and MOTION because they personally believe in the products. Haley Saylor further elevates the brand through community engagement that reinforces the customer experience.

This commitment to transparency and integrity extends across the leadership team, including operational strategist Tanner Carroll, whose systems enabled the company to scale 450 percent over the last thirty six months.

Williamson’s evidence based system has become the blueprint for building high trust brands in a low trust industry. It is the eight figure secret powering the rise of ALTRD, MOTION, and the expanding Saylor empire.